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From Sock Feet To Sandals – The Big Reveal!

Sock Feet to Sandal Feet- The Big Reveal

Summertime is time for those sexy sandals and means an upswing in your pedicure and foot-targeted spa treatments. Here are some tips that you can use, and others to pass on to your clients while getting their feet ready for “The Big Reveal.”

Soak, Soothe, Soften Feet

To prepare feet for their summertime makeover, soak in Epsom salts and warm water. The added salts will reduce inflammation, soothe aches and pains and soften the skin. For your clients who spend a great deal of time indoors and on their feet, recommend a foot soak every night.

After 10 minutes of soaking, use an exfoliating scrub. Massage each foot with the scrub, which will loosen dead skin and soften rough patches. If you notice any areas that need more attention, carefully use a foot file on wet skin. Once the area has been trimmed, polish the skin in a circular motion with the buffer side of the file. Rinse and pat dry.

A quick daily touch up to maintain feet is to use a dry pumice stone in a light, circular motion,  just after showering.

Condition And Moisturize

Whether it’s with a paraffin dip or by massage, apply a conditioning moisturizer. Mancine’s Tea Tree lotion is a perfect, lightweight moisturizer to apply at home also, immediately after showering, This will lock in moisture and also aid in controlling foot fungus.

Trouble spots like cracked heels deserve special attention. Apply a body butter, like Mancine’s Naturals Body Butter, directly to the affected heel and allow to penetrate during the remaining pedicure or spa treatment.

Since clients will want to take these products home, make sure to have them stocked on your shelves for resale. If a client has cracked heels or other trouble spots, recommend applying body butter again just before bed and sleeping in socks- a sure way to lock in that needed moisture!

Addressing Foot Issues

What may at first appear to be a fungus problem may instead be an accumulation of dead skin cells caused by sweat. Feet are one of the primary areas that the body sweats, and with sweat comes toxins. Considering how we ignore our feet, it is no surprise that they may get a little flaky or peel between the toes. Now is the time to mention properly fitting shoes, and shoes made out of natural materials or with proper air circulation.

Nail Fungus Issues

If you do discover a fungus problem, we recommend Amoresse Thymol to specifically treat nails. Thymol works to kill bacteria and microbes. Apply two drops to the affected nail, then advise the client to follow up with continued at-home treatment each morning and evening. One drop on the cuticle and one under the nail if possible.As the nail grows out, it will be fungus free with proper use of Thymol.

Another nighttime treatment that you can recommend is to apply a product with menthol (like Vicks or Mentholatum,) or tea tree oil. Again, if they can stand to sleep in socks, at least part of the night, it will help lock in the treatment.

The Finishing Touch

Now we need a little pizazz. Nothing looks better than a fresh coat of paint in striking, modern colors! Pastels like Baby Blues and Watermelon are the rage, but there’s nothing the matter with the summertime classics like Crimson and Persian Plum. From Basecoat to Topcoat we have the products for you!

With continued pedicures and these home treatments, your client’s feet will be in great shape!

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Why you should have regular spa treatments- 8 reasons to give your clients

Spa treatments 8 reasons to give your clients on Vogue Beauty

Why do clients come in for spa treatments? Whether it is stress reduction, relief from aches and pains or simple escape, one thing is for certain- spa treatments make us feel better!

While more and more people are turning to wellness treatments, spas are learning how to communicate the real benefits that these treatments can result in for mind, soul and body. What can you tell your clients and potential clients to encourage more visits to your spa? Use these points in your next sales promotion and educate the readers on some of the benefits of regular spa treatments.

What are some of the benefits?

Massage

1) Human touch can literally wipe away the tension in our muscles and the stress in our mind. Touch stimulates the release of the feel-good hormone, serotonin. 2) It increases blood circulation, which then allows for promotes oxygen to be carried throughout the body.

3) Massage stimulates lymphatic flow, cleansing the blood of toxins. And, the most important reason massage is so popular is that coming in for a massage demands that the client slow down and disengage from the ‘real world’.

Facials

4) The pampering reason put aside, facials give us a chance to rejuvenate our ‘look’. Daily, our skin is exposed to environmental factors like sun exposure and pollutants, and a deep cleanse can improve the texture and appearance of the skin. Older skin needs exfoliation because skin cell turnover decreases and can leave a dull even grey appearance. Collagen enriched treatments can leave a more radiant, youthful glow.

Body treatments

5) Exfoliating with scrubs, soaks and even wax treatments will polish the skin and leave a softer, smoother look and feel. Certain exfoliants claim to aid in cell re-generation. Emollients and body butters rejuvenate the skin by replacing or encapsulating the skin’s natural moisture.

An important note: As a therapist, it is important to check the client’s skin carefully and make sure there are no skin conditions that could be aggravated by the treatment.

Post Wax treatments

6) A professional wax treatment begins with pre-wax products and ends with post wax treatments. These products are designed to boost moisture to the skin, decrease inflammation and reduce the possibility of ingrown hairs.

Body wraps

7) Body wraps claim to re-charge the body with nutrients and elements. Mudpacks, mineral water mud baths and epsom salt soaks, reportedly have anti-inflammatory properties and can help relieve itchy, sensitive skin and refine pores.

8) Most importantly, regular spa treatments have been shown to reduce sick days, induce better quality of sleep and improve mental health.

With all there is to gain, your clients will be eager to purchase packages for a series of spa treatments!

Shop for all your spa supplies at Vogue Beauty!

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Add-On Services – Three Profitable Ideas We Recommend

Add on the Natural look with eyelash extensions and brow waxing

Add on these popular services, and cash in on the most popular Fall glam trends- ‘The Natural Look’ with minimal makeup in natural and earth tones. And for men- MOVEMBER!

Today we are going to talk about three services that are easy to add on, easy to sell, and that provide great return on investment! These services are perfect to add after a manicure or wax treatment. Or to create that total makeover look after a new style and color (or long Movember!)

Add On 1: Brow Shaping

The eyebrows are one of the most important features of  the face. They offer balance, frame the eyes, and help improve the face. Well groomed eyebrows are an easy way to look brighter and make the eyes stand out more. “Achieve a fresh look by adding just a drop of makeup,” says Lydia Jordane, founder of Lycon Precision Waxing.

Brow waxing hasn’t lost it’s appeal amidst all of the permanent makeup craze. Many want a more natural look, or have brows that need to be tamed, or simply cleaned up once a month or so. If you offer waxing services, you should also offer brow shaping to every waxing client!

Lycon more recently introduced Lycojet Eye Brow Wax is designed specifically for the face and brow waxing. Similar to the ever popular Lycon Lavender or Desert Rose Hard Waxes, but half the size!

This brow wax can pull hair as short as 1mm, and is super pliable. Lycojet Eye Brow Wax has an extra soothing ingredient, Calendula, known to aid in reducing swelling, redness and skin discomfort. Product usage is approximately 4-8g of wax per eyebrow which means a 500g block can yield 125-163 eyebrow waxes!

Check out or article, “How to Achieve a Perfect Brow” for more application tips and pointers.

Don’t forget to offer brow tinting too. More and more clients who color their hair are requesting brow tinting. Keeping brow services as an inexpensive and quick add-on service will definitely increase your takers and keep them coming back.

Add On 2: Eyelash Extensions

Eyelash extensions definitely give the client a well rested appearance and help your client look perfectly natural. And don’t forget, there are many occupations in which women may want to downplay the makeup but still look professional and feminine, such as fitness instructor, police officer or nursing. And new moms? What a better gift could there be, than to give a little naptime while applying lashes?!

Profitable

Eyelash extension services continue to be one of the most profitable add-on services. 95 percent of clients book their 2nd appointment before leaving- because of the simple fact that they will need a fill in about 3 weeks. On their 2nd appointment, they are sure to be hooked! And this would be a great time to sell products that encourage the longevity of the applications.

Extensions are very profitable. Salons report an average cost per client of around $5, excluding the technician’s time; services range from $125-$250 for 1st application and $40-$60 for fills. And considering that most lash clients are lifetime clients- it is definitely a worthy add-on to your services!

Training

Do you have staff trained to offer this service? Certification runs about $800 for beginner’s course, up to $2700 for much more advanced classes. Extension services appeal to many estheticians who have personally invested in their career and received certification. Many are looking for the right atmosphere and setting, and may bring their established clientele with them.

Add On 3: MOVEMBER Grooming Services!

Movember is here! A little history- Movember (read about the cause) was originated to raise support and awareness of men’s health issues like testicular cancer. Men, on average, die 6 years earlier than women, due to these health issues. The movement encourages men to start clean shaven, and see what a month can bring. So, devoted supporters will grow their facial hair, throughout the month of November in recognition of this worthy cause.

Charitable

Here’s the plan: create a month-long special promotion related to beard and mustache services. Offer a November-only discount on grooming, and donate the discounted portion of the service to the Foundation or a local men’s health charity. Remind your men that -just because your beard is growing, does not mean that you don’t need to look your best! A simple  tune up of beard mustache and eyebrows will keep the look more professional and downright dashing.

For tips on brow grooming for men, we love this article, “How to Perfectly Groom Men’s Eyebrows”, found at liveabout.com.

Recommend anti-bump or ingrown hair products from your retail stock for December for those who may return to the sans-beard.

Try these three add on services, and see your new client list expand, and your loyal clients return over and over again.

 

Find all the products you need for your spa or salon at Vogue Beauty.

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Natural Oils And Botanicals – The Best Of The Best

Natural oils and botanical ingredients are in almost all our favorite products these days, from face wash to shampoo. But what do these oils do? Which botanicals should you choose and why? More importantly, what can you tell your clients about these ingredients? When planning your retail stock, what products can you stand behind as effective and worth the cost?

Here is a rundown of some of the best ingredients and the products that contain these ingredients. All the products listed are from our reputable manufacturers and are products that we can easily recommend.

Lavender oil

More than just a pleasant and relaxing fragrance, Lavender has restorative properties, and is a gentle anti-bacterial and anti-fungal. This oil also works as an antioxidant, refreshing the skin from everyday pollutants. Antioxidants contained in Lavender “prevent and counteract the irritating effects of pollutants on the skin,” explains Claude Saliou, Ph.D., director of research and development for Johnson & Johnson, as quoted in Everyday Health magazine. “Plus, studies have shown that elevated stress results in rough skin, so lavender can improve skin by acting as a mentally calming agent.”

Recommend your clients prepare for their wax treatment by using  Mancine Hot Salt Scrub-lavender witchhazelMancine Hot Salt Body Scrub in Lavender and Witch Hazel ($14.95) followed with the matching Body Lotion. ($7.95, 250 ml)

Your client’s skin will now be in great shape for waxing. The very popular Lycojet Lavender Hard Wax ($34.95, 2.2lbs) or Harley Lavender Hard Wax ($29.95, 2.4lbs) and finish with Lycon Perfect Finish ($17.95) will ensure that your client has a pleasant experience with satisfying results!

Tea tree oil

When bacteria get trapped under the skin, inside a pore, the skin’s defense system kicks in. Encircling the bacteria, white blood cells fight the bacteria at a cellular level. Localized inflammation is the first reaction to the war. As they kill off the bacteria, the dead cells collect inside the pore, resulting in a breakout.

Tea tree oil helps zap that bacteria. A study found that tea tree oil was as effective as benzoyl peroxide, according to an Everyday Health article.

You will find effective amounts of Tea Tree Oil In Lycon’s Anti Bump Foaming Gel, ($13.95) a great retail product for you to keep on the shelves for your clients. After the shower, your clients may want an everyday moisturizer that helps fight inflammation while soothing the skin. We recommend Mancine Tea Tree Body Lotion and Lycon Tea Tree Soothe Lotion.

You will also find Tea Tree Oil in several post wax treatments such as Lycon Perfect Finish ($17.95)  and Harley After Care Waxing Oil ($13.95) Mancine Ingrown Zone ($9.95.)

Chamomile oil

Lycon Soothing Cream

Chamomile is  more than a tea that soothes your little one’s upset tummy, or encourages relaxation and sleep. The anti-inflammatory and antiseptic properties helps prevent irritation from wax treatments. This oil is added to waxes to provide that calming touch for clients prone to redness or skin irritation. Try Lycon Soothing Cream ($17.95) with Chamomile, Rose and Shea Butter for a soothing experience!

 

Rosehip oil

Vitamin A is necessary and helpful in rejuvenating skin cells. Age spots, scars and stretch marks can be lessened by using a retinol (containing vitamin A) based product. An easy way to help overall skin condition is to use a bodywash or body lotion with Rosehip oil, which is naturally rich in in Vitamin A.

Olive and Avocado oils

renew-and-repair-cuticle-oil-by-en-Vogue

Here is a tip from our friends at Everyday Health- Got thin or brittle nails? Use a little olive or avocado oil on them before bed. The oils will soak in overnight and nourish with good-for-you fatty acids. Or, you might like to keep ‘on hand’ (excuse the pun,) our  Renew and Repair Cuticle Oil by en Vogue. A blend of sunflower, grape seed, jojoba and Vitamin E oils along with essential oils of bergamot, black pepper, Roman chamomile, eucalyptus and lavender. ($2.95 for 3ml. Larger sizes available.) Send some home with your client as a little gift- a sure way to increase repeat customers!

Additionally, rich oils like avacado and olive are used to re-condition skin after a waxing treatment. Since waxing removes all the surface oils and exfoliates the skin, moisture needs to be replenished afterwards.  Mancine Olive Oil Strip or Hard Wax contains olive oil to soothe and replenish the skin. These waxes are especially perfect for sensitive areas.

Shopping tips

You can share this helpful tip with your clients- a product advertised as “natural’ or claiming to have certain natural ingredients, may contain too little of the substance listed to be fully effective. Many over-the-counter products that claim to contain Vitamin C or E will not have a high enough concentration of these antioxidants to prove effective at reducing wrinkles or sagging skin. For the best results, look for products that a dermatologist carries or recommends as effective.

Shop with Vogue Beauty for professional products designed to help your business thrive!

 

 

 

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Putting Your Best Foot Forward – A Word About Pedicures And Other Fancy Footwork!

Client feet for pedicures tipss on Vogue Beauty Blog

Clients who come in for pedicures carry the stress of their everyday lives on their feet.

Sure, they come for a pedicure because want to have great looking feet and take a load off for a while. The ultimate goal for you though is to make their feet feel good, not just look prettier. How can you help relieve some of the tension carried in these hard working companions?

Value added services – foot massage

Have you added foot massage to all of your pedicure services? A great marketing strategy is to is to add foot massage as a freebie to all of your pedicure services for one week. Mention to your clients that they are receiving an enhanced service that is normally available with an upgraded pedicure. On their next visit, they can upgrade their service to include the massage.

Or better yet, add foot massage as an added service to every pedicure- and watch the repeat clients line up at your door! Enhancing your pedicure service with the ‘extras’ a client doesn’t even know they want, will keep them coming back for more.

10 Steps to the perfect foot massage

Become an expert in foot massage with these pointers. Make the cares of the day melt away in 10 steps:

Step 1. Grasp the leg just above the ankle and take the weight of the leg in your hands. Stroke the leg downwards towards the ankle.

Step 2. With your other hand, sweep the instep, from the heel to the ball of the foot, while balancing your hand with your thumb on top of the foot.

Step 3. Gently rotate the ankle for the client.

Step 4. While still supporting the foot with one hand, use your thumb and index finger to gently move each of the toe joints, focusing on the ball of the joint.

Step 5. Sweep each toe between your finger and thumb with a refreshing circular massage. End with a gently pinching motion for increasing blood flow.

Step 6. Back to the foot- supporting the foot with both hands, use thumbs on top of the foot to massage small circles from the base of the toes to the ankle. Repeat.

Step 7. Bottoms of the feet- remember that your client may have some sensitive zones and sore areas here. Use a firm touch, but don’t dig your thumbs into any area. Grasping the foot with your fingers on top, thumbs on bottom, stroke the foot upward from the heel to the toes. repeat 5 to 7 times.

Step 8. Now start at the toes, knead your thumbs slowly into the foot, down to the heel, using circular motions.

Step 9. Quickly repeat step 7, going back upwards towards the toes.

Massage tequniques for pedicures - Vogue Beauty Blog

Step 10. Finish the massage with a Pac-Man move- thumbs on bottom, fingers on top sweep the foot from the instep to the toes 5 times. End with a slight pinch on each of the toes to increase circulation.

 

 

 

 

Top products for your pedicure business, and the reasons to use them:

Use a natural pumice stone on dry skin over callused spots. Next, massage on a thick exfoliating scrub, to gently remove any remaining dead skin. Rinse with warm water. If you notice any areas that need more attention, carefully use a foot file on wet skin. Once the area has been trimmed, polish the skin in a circular motion with the buffer side of the file.

renew-and-repair-cuticle-oil-by-en-Vogue
renew-and-repair-cuticle-oil-by-en-Vogue

Give attention to the cuticles. Remember, a healthy cuticle is a buffer from bacteria and infection, so we want to do all we can to maintain cuticle health. The toes can accumulate a lot of dead skin around the cuticles. Massage in some cuticle oil to soften the skin and exfoliate the accumulations. Then use a cuticle pusher to gently push back the cuticles as needed.

Trim nails as needed, cutting in a straight line even with the top of the toe. Use a fine grit file to round the corners.

Wipe the nail as the first step in preparing to polish.

Always use a base coat like our Lac It Base Coat for strength and polish adhesion.

Seal with a top coat after applying polish.

 

See the new Lac it Colors for 2017!

lac It Colors for 2017 by en Vogue

*Vogue Beauty is NOT an official distributor of en Vogue products.

Shop for all your pedicure supplies at Vogue Beauty!

 

 

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Improving feet- foot care, step by step!

foot care for great looking feet

FEET- overlooked and overworked, sometimes they get a little rough around the edges. To get feet looking great, and then help keep them that way, recommend to your clients the proper foot care at home, in between their pedicure visits. Here is what to do to give feet a little appreciation for all they do!

 

First of all, recommend that your clients go buy new shoes- they will love the suggestion! There is more to it than just the satisfaction found in shoe-shopping. It is important to wear proper fitting shoes with good support. Shoes with poor support or that fit the foot poorly cause blisters, calluses, bunions and other foot woes.

Summertime vs. Wintertime foot treatment

Summertime brings sandals and even bare feet. For summer foot care, recommend a refreshing soak in Epsom salts and warm water. The added salts will reduce inflammation, soothe aches and pains and soften the skin.

Once the feet have soaked 10 minutes, pat dry and use an exfoliating scrub, loofah or pumice stone in a circular motion. Rinse and pat dry. Then apply a conditioning treatment. Mancine’s Tea Tree lotion is a perfect, lightweight moisturizer for feet. The lotion has a mild pH, and the added benefit of Tea Tree oil for preventing foot fungus. (Read more on treating this condition below.)

This treatment is best performed just before bed, when feet can soak up this pampering and get their well deserved rest.

Wintertime is a great time to work on the trouble spots on feet. Your clients who suffer from dry, cracked heels will find relief when they apply body butter directly to the affected heel, and then pop on a sock! The sock will help lock in the moisture all day.

You can recommend that, in the evening the client follow the daytime softening treatment with a 10 minute soak and an exfoliating scrub. If the heel is too tender, using a wet washcloth in a circular motion will also prove effective over time.

Nighttime foot care

Nighttime treatment is the best time to address any bacteria or fungus issues. Advise the client to apply a product with menthol (like Vicks or Mentholatum,) or tea tree oil or thymol. Again, if they can stand to sleep in socks, at least part of the night, it will help lock in the treatment.

While menthol products can be applied to the heel or nails, we recommend Amoresse Thymol to specifically treat nails. Thymol works to kill bacteria and microbes. Two drops in the evening to the affected nail, at the cuticle and under the nail if possible. Repeat in the morning, on a thoroughly dried foot. Continue use every day, until the nail has grown out. It is okay to polish the affected nail, but leave the cuticle area exposed so that the thymol treatment can penetrate.

With continued pedicures and these home treatments, your client’s feet will be in great shape!

Don’t forget to check out our Gelish and Lac It polishes for a pedicure with a professional finish. You will enjoy the wide variety of colors.

*Vogue Beauty is NOT an official distributor of en Vogue products.