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How Can You Make Every Waxing Client Rave About Your Service?

pre post waxing irritation at Vogue Beauty

The answer is very simple – use pre and post waxing products. Whether it is hard or strip wax, preparing the skin for the treatment is of primary importance. And after waxing, you can do more than just soften the skin with lotion. Pre and post waxing products are the keys to stopping skin irritation in its tracks.

Pre-Wax Preparation

Pre-waxing products prep the skin, and allow the wax to do its primary job- adhere to the hair. Dead skin cells are sloughed off rapidly by the body’s repair system. A week or so without shaving before a wax treatment allows those cells to pile up.A pre-wax cleanser (Lycotane Skin Cleanser, or  Harley Pre-wax Cleanser and Toner) clears away those dead skin cells, and frees any trapped oils or dirt.

Then the pre-wax oil or lotion ( Mancine Pre Wax Oil or Lotion Lycon Pre Wax OilHarley Pre Wax Oil ) protects the skin from too much adhesion or drag on the skin when the wax is removed. The wax will adhere to the hair only, shrink-wrap it, and have enough grab to remove from the roots.

True, waxing also removes that dead skin layer also, but without the proper preparation, the waxing treatment can irritate the skin and result in hair breakage at the skin surface instead. When a hair breaks at the surface, the result can be an ugly ingrown hair bump.

By leaving the skin unprepped, you may have to re-apply wax to certain areas, to attain complete hair removal. Re-application can be irritating to some sensitive areas.

Now, on to after-the-wax:

Why use post-wax

A post-wax oil or lotion is a no-brainer for removing wax residue. When using strip wax, there can be residual lines of wax from the edges of the strip, and the easiest way to clean up is to apply a small amount of lotion to lift it.

Primarily, a good post-wax lotion or oil should be used after wax treatments for the purpose of calming and moisturizing the skin. The key here is to reduce the potential for swelling, irritation or ingrown hair.

Proper removal of wax goes a long way to prevent this, ( see The Waxing Queen’s video for tips on wax removal) but a topical agent that refreshes the skin will also help.

Ingredients known to be effective in calming skin such as Chamomile, Allantoin and Tazman Berry and Tea Tree oil are included in these post products. Tea Tree oil acts as an anti-bacterial agent and cleanses any dirt and dead skin leaving the skin clean and fresh. here are our favorite post-wax products: Mancine’s Ultimate Finish,  Harley After Wax Oil,  Lycon’s Perfect Finish.

Preventing ingrown hairs

Products designed specifically for preventing ingrown hair work by helps reduce inflammation and swelling of the hair follicle that can occur as the result of hair removal. Natural anti-bacterial ingredients like witch hazel and aloe vera prevent infection and moisturize.

And exfolliants help to clear the hair follicles that can clog from wax residual or sweat and oils. When the hair follicle is blocked, ingrown hairs and razor rash will develop.

We recommend that you send your clients home with an ingrown banisher like Lycon’s X-it formulas or Mancine’s Ingrown Zone. They will love the results, and be back for a repeat treatment!

Now, what products will you use to create that perfect waxing treatment that ALL your clients will rave about?? Here is your shopping list:

Pre wax cleanser

Pre wax oil or lotion

Post wax finisher

Post treatment ingrown hair banisher- check out our special pricing for your retail shelves!

We have strips, rolls, applicators, wax pots and more at Vogue Beauty!

 

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From Sock Feet To Sandals – The Big Reveal!

Sock Feet to Sandal Feet- The Big Reveal

Summertime is time for those sexy sandals and means an upswing in your pedicure and foot-targeted spa treatments. Here are some tips that you can use, and others to pass on to your clients while getting their feet ready for “The Big Reveal.”

Soak, Soothe, Soften Feet

To prepare feet for their summertime makeover, soak in Epsom salts and warm water. The added salts will reduce inflammation, soothe aches and pains and soften the skin. For your clients who spend a great deal of time indoors and on their feet, recommend a foot soak every night.

After 10 minutes of soaking, use an exfoliating scrub. Massage each foot with the scrub, which will loosen dead skin and soften rough patches. If you notice any areas that need more attention, carefully use a foot file on wet skin. Once the area has been trimmed, polish the skin in a circular motion with the buffer side of the file. Rinse and pat dry.

A quick daily touch up to maintain feet is to use a dry pumice stone in a light, circular motion,  just after showering.

Condition And Moisturize

Whether it’s with a paraffin dip or by massage, apply a conditioning moisturizer. Mancine’s Tea Tree lotion is a perfect, lightweight moisturizer to apply at home also, immediately after showering, This will lock in moisture and also aid in controlling foot fungus.

Trouble spots like cracked heels deserve special attention. Apply a body butter, like Mancine’s Naturals Body Butter, directly to the affected heel and allow to penetrate during the remaining pedicure or spa treatment.

Since clients will want to take these products home, make sure to have them stocked on your shelves for resale. If a client has cracked heels or other trouble spots, recommend applying body butter again just before bed and sleeping in socks- a sure way to lock in that needed moisture!

Addressing Foot Issues

What may at first appear to be a fungus problem may instead be an accumulation of dead skin cells caused by sweat. Feet are one of the primary areas that the body sweats, and with sweat comes toxins. Considering how we ignore our feet, it is no surprise that they may get a little flaky or peel between the toes. Now is the time to mention properly fitting shoes, and shoes made out of natural materials or with proper air circulation.

Nail Fungus Issues

If you do discover a fungus problem, we recommend Amoresse Thymol to specifically treat nails. Thymol works to kill bacteria and microbes. Apply two drops to the affected nail, then advise the client to follow up with continued at-home treatment each morning and evening. One drop on the cuticle and one under the nail if possible.As the nail grows out, it will be fungus free with proper use of Thymol.

Another nighttime treatment that you can recommend is to apply a product with menthol (like Vicks or Mentholatum,) or tea tree oil. Again, if they can stand to sleep in socks, at least part of the night, it will help lock in the treatment.

The Finishing Touch

Now we need a little pizazz. Nothing looks better than a fresh coat of paint in striking, modern colors! Pastels like Baby Blues and Watermelon are the rage, but there’s nothing the matter with the summertime classics like Crimson and Persian Plum. From Basecoat to Topcoat we have the products for you!

With continued pedicures and these home treatments, your client’s feet will be in great shape!

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Why you should have regular spa treatments- 8 reasons to give your clients

Spa treatments 8 reasons to give your clients on Vogue Beauty

Why do clients come in for spa treatments? Whether it is stress reduction, relief from aches and pains or simple escape, one thing is for certain- spa treatments make us feel better!

While more and more people are turning to wellness treatments, spas are learning how to communicate the real benefits that these treatments can result in for mind, soul and body. What can you tell your clients and potential clients to encourage more visits to your spa? Use these points in your next sales promotion and educate the readers on some of the benefits of regular spa treatments.

What are some of the benefits?

Massage

1) Human touch can literally wipe away the tension in our muscles and the stress in our mind. Touch stimulates the release of the feel-good hormone, serotonin. 2) It increases blood circulation, which then allows for promotes oxygen to be carried throughout the body.

3) Massage stimulates lymphatic flow, cleansing the blood of toxins. And, the most important reason massage is so popular is that coming in for a massage demands that the client slow down and disengage from the ‘real world’.

Facials

4) The pampering reason put aside, facials give us a chance to rejuvenate our ‘look’. Daily, our skin is exposed to environmental factors like sun exposure and pollutants, and a deep cleanse can improve the texture and appearance of the skin. Older skin needs exfoliation because skin cell turnover decreases and can leave a dull even grey appearance. Collagen enriched treatments can leave a more radiant, youthful glow.

Body treatments

5) Exfoliating with scrubs, soaks and even wax treatments will polish the skin and leave a softer, smoother look and feel. Certain exfoliants claim to aid in cell re-generation. Emollients and body butters rejuvenate the skin by replacing or encapsulating the skin’s natural moisture.

An important note: As a therapist, it is important to check the client’s skin carefully and make sure there are no skin conditions that could be aggravated by the treatment.

Post Wax treatments

6) A professional wax treatment begins with pre-wax products and ends with post wax treatments. These products are designed to boost moisture to the skin, decrease inflammation and reduce the possibility of ingrown hairs.

Body wraps

7) Body wraps claim to re-charge the body with nutrients and elements. Mudpacks, mineral water mud baths and epsom salt soaks, reportedly have anti-inflammatory properties and can help relieve itchy, sensitive skin and refine pores.

8) Most importantly, regular spa treatments have been shown to reduce sick days, induce better quality of sleep and improve mental health.

With all there is to gain, your clients will be eager to purchase packages for a series of spa treatments!

Shop for all your spa supplies at Vogue Beauty!

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Add-On Services – Three Profitable Ideas We Recommend

Add on the Natural look with eyelash extensions and brow waxing

Add on these popular services, and cash in on the most popular Fall glam trends- ‘The Natural Look’ with minimal makeup in natural and earth tones. And for men- MOVEMBER!

Today we are going to talk about three services that are easy to add on, easy to sell, and that provide great return on investment! These services are perfect to add after a manicure or wax treatment. Or to create that total makeover look after a new style and color (or long Movember!)

Add On 1: Brow Shaping

The eyebrows are one of the most important features of  the face. They offer balance, frame the eyes, and help improve the face. Well groomed eyebrows are an easy way to look brighter and make the eyes stand out more. “Achieve a fresh look by adding just a drop of makeup,” says Lydia Jordane, founder of Lycon Precision Waxing.

Brow waxing hasn’t lost it’s appeal amidst all of the permanent makeup craze. Many want a more natural look, or have brows that need to be tamed, or simply cleaned up once a month or so. If you offer waxing services, you should also offer brow shaping to every waxing client!

Lycon more recently introduced Lycojet Eye Brow Wax is designed specifically for the face and brow waxing. Similar to the ever popular Lycon Lavender or Desert Rose Hard Waxes, but half the size!

This brow wax can pull hair as short as 1mm, and is super pliable. Lycojet Eye Brow Wax has an extra soothing ingredient, Calendula, known to aid in reducing swelling, redness and skin discomfort. Product usage is approximately 4-8g of wax per eyebrow which means a 500g block can yield 125-163 eyebrow waxes!

Check out or article, “How to Achieve a Perfect Brow” for more application tips and pointers.

Don’t forget to offer brow tinting too. More and more clients who color their hair are requesting brow tinting. Keeping brow services as an inexpensive and quick add-on service will definitely increase your takers and keep them coming back.

Add On 2: Eyelash Extensions

Eyelash extensions definitely give the client a well rested appearance and help your client look perfectly natural. And don’t forget, there are many occupations in which women may want to downplay the makeup but still look professional and feminine, such as fitness instructor, police officer or nursing. And new moms? What a better gift could there be, than to give a little naptime while applying lashes?!

Profitable

Eyelash extension services continue to be one of the most profitable add-on services. 95 percent of clients book their 2nd appointment before leaving- because of the simple fact that they will need a fill in about 3 weeks. On their 2nd appointment, they are sure to be hooked! And this would be a great time to sell products that encourage the longevity of the applications.

Extensions are very profitable. Salons report an average cost per client of around $5, excluding the technician’s time; services range from $125-$250 for 1st application and $40-$60 for fills. And considering that most lash clients are lifetime clients- it is definitely a worthy add-on to your services!

Training

Do you have staff trained to offer this service? Certification runs about $800 for beginner’s course, up to $2700 for much more advanced classes. Extension services appeal to many estheticians who have personally invested in their career and received certification. Many are looking for the right atmosphere and setting, and may bring their established clientele with them.

Add On 3: MOVEMBER Grooming Services!

Movember is here! A little history- Movember (read about the cause) was originated to raise support and awareness of men’s health issues like testicular cancer. Men, on average, die 6 years earlier than women, due to these health issues. The movement encourages men to start clean shaven, and see what a month can bring. So, devoted supporters will grow their facial hair, throughout the month of November in recognition of this worthy cause.

Charitable

Here’s the plan: create a month-long special promotion related to beard and mustache services. Offer a November-only discount on grooming, and donate the discounted portion of the service to the Foundation or a local men’s health charity. Remind your men that -just because your beard is growing, does not mean that you don’t need to look your best! A simple  tune up of beard mustache and eyebrows will keep the look more professional and downright dashing.

For tips on brow grooming for men, we love this article, “How to Perfectly Groom Men’s Eyebrows”, found at liveabout.com.

Recommend anti-bump or ingrown hair products from your retail stock for December for those who may return to the sans-beard.

Try these three add on services, and see your new client list expand, and your loyal clients return over and over again.

 

Find all the products you need for your spa or salon at Vogue Beauty.

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Natural Oils And Botanicals – The Best Of The Best

Natural oils and botanical ingredients are in almost all our favorite products these days, from face wash to shampoo. But what do these oils do? Which botanicals should you choose and why? More importantly, what can you tell your clients about these ingredients? When planning your retail stock, what products can you stand behind as effective and worth the cost?

Here is a rundown of some of the best ingredients and the products that contain these ingredients. All the products listed are from our reputable manufacturers and are products that we can easily recommend.

Lavender oil

More than just a pleasant and relaxing fragrance, Lavender has restorative properties, and is a gentle anti-bacterial and anti-fungal. This oil also works as an antioxidant, refreshing the skin from everyday pollutants. Antioxidants contained in Lavender “prevent and counteract the irritating effects of pollutants on the skin,” explains Claude Saliou, Ph.D., director of research and development for Johnson & Johnson, as quoted in Everyday Health magazine. “Plus, studies have shown that elevated stress results in rough skin, so lavender can improve skin by acting as a mentally calming agent.”

Recommend your clients prepare for their wax treatment by using  Mancine Hot Salt Scrub-lavender witchhazelMancine Hot Salt Body Scrub in Lavender and Witch Hazel ($14.95) followed with the matching Body Lotion. ($7.95, 250 ml)

Your client’s skin will now be in great shape for waxing. The very popular Lycojet Lavender Hard Wax ($34.95, 2.2lbs) or Harley Lavender Hard Wax ($29.95, 2.4lbs) and finish with Lycon Perfect Finish ($17.95) will ensure that your client has a pleasant experience with satisfying results!

Tea tree oil

When bacteria get trapped under the skin, inside a pore, the skin’s defense system kicks in. Encircling the bacteria, white blood cells fight the bacteria at a cellular level. Localized inflammation is the first reaction to the war. As they kill off the bacteria, the dead cells collect inside the pore, resulting in a breakout.

Tea tree oil helps zap that bacteria. A study found that tea tree oil was as effective as benzoyl peroxide, according to an Everyday Health article.

You will find effective amounts of Tea Tree Oil In Lycon’s Anti Bump Foaming Gel, ($13.95) a great retail product for you to keep on the shelves for your clients. After the shower, your clients may want an everyday moisturizer that helps fight inflammation while soothing the skin. We recommend Mancine Tea Tree Body Lotion and Lycon Tea Tree Soothe Lotion.

You will also find Tea Tree Oil in several post wax treatments such as Lycon Perfect Finish ($17.95)  and Harley After Care Waxing Oil ($13.95) Mancine Ingrown Zone ($9.95.)

Chamomile oil

Lycon Soothing Cream

Chamomile is  more than a tea that soothes your little one’s upset tummy, or encourages relaxation and sleep. The anti-inflammatory and antiseptic properties helps prevent irritation from wax treatments. This oil is added to waxes to provide that calming touch for clients prone to redness or skin irritation. Try Lycon Soothing Cream ($17.95) with Chamomile, Rose and Shea Butter for a soothing experience!

 

Rosehip oil

Vitamin A is necessary and helpful in rejuvenating skin cells. Age spots, scars and stretch marks can be lessened by using a retinol (containing vitamin A) based product. An easy way to help overall skin condition is to use a bodywash or body lotion with Rosehip oil, which is naturally rich in in Vitamin A.

Olive and Avocado oils

renew-and-repair-cuticle-oil-by-en-Vogue

Here is a tip from our friends at Everyday Health- Got thin or brittle nails? Use a little olive or avocado oil on them before bed. The oils will soak in overnight and nourish with good-for-you fatty acids. Or, you might like to keep ‘on hand’ (excuse the pun,) our  Renew and Repair Cuticle Oil by en Vogue. A blend of sunflower, grape seed, jojoba and Vitamin E oils along with essential oils of bergamot, black pepper, Roman chamomile, eucalyptus and lavender. ($2.95 for 3ml. Larger sizes available.) Send some home with your client as a little gift- a sure way to increase repeat customers!

Additionally, rich oils like avacado and olive are used to re-condition skin after a waxing treatment. Since waxing removes all the surface oils and exfoliates the skin, moisture needs to be replenished afterwards.  Mancine Olive Oil Strip or Hard Wax contains olive oil to soothe and replenish the skin. These waxes are especially perfect for sensitive areas.

Shopping tips

You can share this helpful tip with your clients- a product advertised as “natural’ or claiming to have certain natural ingredients, may contain too little of the substance listed to be fully effective. Many over-the-counter products that claim to contain Vitamin C or E will not have a high enough concentration of these antioxidants to prove effective at reducing wrinkles or sagging skin. For the best results, look for products that a dermatologist carries or recommends as effective.

Shop with Vogue Beauty for professional products designed to help your business thrive!

 

 

 

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Putting Your Best Foot Forward – A Word About Pedicures And Other Fancy Footwork!

Client feet for pedicures tipss on Vogue Beauty Blog

Clients who come in for pedicures carry the stress of their everyday lives on their feet.

Sure, they come for a pedicure because want to have great looking feet and take a load off for a while. The ultimate goal for you though is to make their feet feel good, not just look prettier. How can you help relieve some of the tension carried in these hard working companions?

Value added services – foot massage

Have you added foot massage to all of your pedicure services? A great marketing strategy is to is to add foot massage as a freebie to all of your pedicure services for one week. Mention to your clients that they are receiving an enhanced service that is normally available with an upgraded pedicure. On their next visit, they can upgrade their service to include the massage.

Or better yet, add foot massage as an added service to every pedicure- and watch the repeat clients line up at your door! Enhancing your pedicure service with the ‘extras’ a client doesn’t even know they want, will keep them coming back for more.

10 Steps to the perfect foot massage

Become an expert in foot massage with these pointers. Make the cares of the day melt away in 10 steps:

Step 1. Grasp the leg just above the ankle and take the weight of the leg in your hands. Stroke the leg downwards towards the ankle.

Step 2. With your other hand, sweep the instep, from the heel to the ball of the foot, while balancing your hand with your thumb on top of the foot.

Step 3. Gently rotate the ankle for the client.

Step 4. While still supporting the foot with one hand, use your thumb and index finger to gently move each of the toe joints, focusing on the ball of the joint.

Step 5. Sweep each toe between your finger and thumb with a refreshing circular massage. End with a gently pinching motion for increasing blood flow.

Step 6. Back to the foot- supporting the foot with both hands, use thumbs on top of the foot to massage small circles from the base of the toes to the ankle. Repeat.

Step 7. Bottoms of the feet- remember that your client may have some sensitive zones and sore areas here. Use a firm touch, but don’t dig your thumbs into any area. Grasping the foot with your fingers on top, thumbs on bottom, stroke the foot upward from the heel to the toes. repeat 5 to 7 times.

Step 8. Now start at the toes, knead your thumbs slowly into the foot, down to the heel, using circular motions.

Step 9. Quickly repeat step 7, going back upwards towards the toes.

Massage tequniques for pedicures - Vogue Beauty Blog

Step 10. Finish the massage with a Pac-Man move- thumbs on bottom, fingers on top sweep the foot from the instep to the toes 5 times. End with a slight pinch on each of the toes to increase circulation.

 

 

 

 

Top products for your pedicure business, and the reasons to use them:

Use a natural pumice stone on dry skin over callused spots. Next, massage on a thick exfoliating scrub, to gently remove any remaining dead skin. Rinse with warm water. If you notice any areas that need more attention, carefully use a foot file on wet skin. Once the area has been trimmed, polish the skin in a circular motion with the buffer side of the file.

renew-and-repair-cuticle-oil-by-en-Vogue
renew-and-repair-cuticle-oil-by-en-Vogue

Give attention to the cuticles. Remember, a healthy cuticle is a buffer from bacteria and infection, so we want to do all we can to maintain cuticle health. The toes can accumulate a lot of dead skin around the cuticles. Massage in some cuticle oil to soften the skin and exfoliate the accumulations. Then use a cuticle pusher to gently push back the cuticles as needed.

Trim nails as needed, cutting in a straight line even with the top of the toe. Use a fine grit file to round the corners.

Wipe the nail as the first step in preparing to polish.

Always use a base coat like our Lac It Base Coat for strength and polish adhesion.

Seal with a top coat after applying polish.

 

See the new Lac it Colors for 2017!

lac It Colors for 2017 by en Vogue

*Vogue Beauty is NOT an official distributor of en Vogue products.

Shop for all your pedicure supplies at Vogue Beauty!

 

 

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How To Grow Long Nails Fast

Vogue Beauty Blog - how to grow long nails

 

 How can you grow long nails that are strong and beautiful? This is a popular question. Many clients ask how they can get their nails to grow, and we have some practical tips for you to pass along when you are asked that question.

  • Stop biting! Biting nails can be a bad habit, or a sign of stress and anxiety. Sometimes nothing can be done about the stress, but how a person copes with it can be modified.

Recommend trying a replacement habit instead of nail biting, such as taking a drink of water every time a finger ends up in the mouth. This replacement exercise will encourage a good habit too!

Nail fungus can be wiped out with regular applications of Thymol. There are also effective home remedies, such as using a menthol vapor cream, soaking in apple cider vinegar and other treatments that have seen results.

  • Use a top coat as a strengthening agent while growing out long nails. There will be less chance of a tear, peeling or breakage if there is this extra layer of protection.

  • Give loving attention to cuticles. this part of the nail is vital in keeping out fungus and protecting the edges of the nails. Use an intensive moisture treatment like a few drops of olive oil, massaged into the cuticles, once a week

    Protect hands- When using any kind of cleaning product or if the hands will be in water for an extended period, be sure to wear gloves. When long nails are softened by water or chemicals, they are the most vulnerable to hairline fractures and tears.

 

Vogue Beauty carries everything you need for manicure and pedicure services.

Shop all Gel and Acrylic Products                              Shop all mani/pedi products

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6 ways to grow your waxing business – by Lydia Jordane

Grow your waxing business by Lydia Jordane, Lycon Precision Wax - Vogue Beauty

This article first appeared on Spa Standard an excellent site for continuing education.

Want to grow your salon or spa profits?

Waxing is a high demand, repeat service that is very profitable, with low overhead!  In 2015, IBIS World Reports has valued the hair removal industry revenue at $598.1 million! The projected  growth is 3.0% in 2016. (1)

The key to a successful waxing business is using the right products in conjunction with techniques learned through proper training. By following these tips, your business will grow. As more clients get more areas waxed, they will tell their friends!

Education

To have a thorough understanding of the correct products and the best techniques is the foundation of a superior waxing service. For example, eyebrows and Brazilians are two of the most requested treatments.  They require some more advanced technique training, but it is not difficult at all to master, and become a waxing guru in your own right.  Technicians should provide a skin consultation for new clients to determine the best wax and procedures to apply, and also recommend the appropriate after-care products. Hands-on waxing training, with lots of practice, are the keys to providing the best expert waxing treatments and to keep your clients coming back for more!

Choose the right wax

Have both a strip wax and hard wax on hand. Strip wax is excellent for the larger body areas and a hard wax is best for the more delicate and potentially sensitive areas such as the face, underarms and the bikini zone. Using superior quality waxes, together with the right pre and post waxing lotions during the treatment and the right waxing techniques, are fundamental for a superior waxing service. The waxes you use must be low-temperature, pliable and smooth, remove the shortest hairs as well as fine hairs.  It is important the wax contains ingredients that protect, soothe and hydrate the skin while you wax. The wax should smell delicious and do not create skin redness or irritation. Strip waxes should not leave a sticky residue behind on the skin.

Recommend after-care solutions

Clients will appreciate products that make the waxing process easier and more comfortable. In particular, the  home care before a Brazilian treatment is essential. Before performing the waxing service, explain to clients that the skin in the intimate area tends to be dry, preventing the hair from being easily removed from the root. Explain the solutions available  that can aid in correcting the issues. Also explain the benefits of and how after-care products will allow them to stay smooth longer.

Provide eyebrow and lip services

Adding a speedy eyebrow or lip wax to your service menu is an easy way to grow your business! For example, include a waxing area at your makeup bar to allow for a quick eyebrow wax, especially for walk-ins. Eyebrow and lip areas use the least amount of wax per treatment and can be done quickly.  They are also easy as an add-on to other services a client may be having.

Read “How to Achieve a Perfect Brow” for great suggestions!

Don’t forget about men!

Male waxing continues to grow in popularity as men discover the benefits and comfort of being hair-free.  List your male grooming services separately from other treatments so men feel more comfortable in booking an appointment.  Doing so signifies that male services are the norm, not simply squeezed in. Chests and backs are the more popular waxing offerings for men.  Make sure you choose the right wax for strong and stubborn hair growth that is still very gentle on the skin.  Your technicians need to be properly trained and use the right pre and post waxing lotions, as men can be quite sensitive with their coarse and dense hair growth.

Offer membership pricing

While facials and massages are viewed as luxury services, waxing is seen as a necessity you can’t do without. As clients start waxing and experience the long-term benefits, it quickly becomes a part of their beauty routine that easily fits into most budgets. Membership priced packages give you the profits up-front while providing your clients value for their money.  To increase sign-ups, highlight the cost-savings and extra membership perks on your website, in-store and on social media!

Recommendations:

After-care solutions: Lycon’s Ingrown X-It line

The best wax choice for brow and delicate facial hair: Lycojet Lavender

The perfect wax for male waxing: Manifico!

 

(1) IBIS World Reports; Industry market research; US industry reports (NAICS), Hair loss treatment & removal; Industry outlook; Revenue outlook