Clients who come in for pedicures carry the stress of their everyday lives on their feet.
Sure, they come for a pedicure because want to have great looking feet and take a load off for a while. The ultimate goal for you though is to make their feet feel good, not just look prettier. How can you help relieve some of the tension carried in these hard working companions?
Value added services – foot massage
Have you added foot massage to all of your pedicure services? A great marketing strategy is to is to add foot massage as a freebie to all of your pedicure services for one week. Mention to your clients that they are receiving an enhanced service that is normally available with an upgraded pedicure. On their next visit, they can upgrade their service to include the massage.
Or better yet, add foot massage as an added service to every pedicure- and watch the repeat clients line up at your door! Enhancing your pedicure service with the ‘extras’ a client doesn’t even know they want, will keep them coming back for more.
10 Steps to the perfect foot massage
Become an expert in foot massage with these pointers. Make the cares of the day melt away in 10 steps:
Step 1. Grasp the leg just above the ankle and take the weight of the leg in your hands. Stroke the leg downwards towards the ankle.
Step 2. With your other hand, sweep the instep, from the heel to the ball of the foot, while balancing your hand with your thumb on top of the foot.
Step 3. Gently rotate the ankle for the client.
Step 4. While still supporting the foot with one hand, use your thumb and index finger to gently move each of the toe joints, focusing on the ball of the joint.
Step 5. Sweep each toe between your finger and thumb with a refreshing circular massage. End with a gently pinching motion for increasing blood flow.
Step 6. Back to the foot- supporting the foot with both hands, use thumbs on top of the foot to massage small circles from the base of the toes to the ankle. Repeat.
Step 7. Bottoms of the feet- remember that your client may have some sensitive zones and sore areas here. Use a firm touch, but don’t dig your thumbs into any area. Grasping the foot with your fingers on top, thumbs on bottom, stroke the foot upward from the heel to the toes. repeat 5 to 7 times.
Step 8. Now start at the toes, knead your thumbs slowly into the foot, down to the heel, using circular motions.
Step 9. Quickly repeat step 7, going back upwards towards the toes.
Step 10. Finish the massage with a Pac-Man move- thumbs on bottom, fingers on top sweep the foot from the instep to the toes 5 times. End with a slight pinch on each of the toes to increase circulation.
Top products for your pedicure business, and the reasons to use them:
Use a natural pumice stone on dry skin over callused spots. Next, massage on a thick exfoliating scrub, to gently remove any remaining dead skin. Rinse with warm water. If you notice any areas that need more attention, carefully use a foot file on wet skin. Once the area has been trimmed, polish the skin in a circular motion with the buffer side of the file.
Give attention to the cuticles. Remember, a healthy cuticle is a buffer from bacteria and infection, so we want to do all we can to maintain cuticle health. The toes can accumulate a lot of dead skin around the cuticles. Massage in some cuticle oil to soften the skin and exfoliate the accumulations. Then use a cuticle pusher to gently push back the cuticles as needed.
Trim nails as needed, cutting in a straight line even with the top of the toe. Use a fine grit file to round the corners.
Wipe the nail as the first step in preparing to polish.
Always use a base coat like our Lac It Base Coat for strength and polish adhesion.
Seal with a top coat after applying polish.
*Vogue Beauty is NOT an official distributor of en Vogue products.