Add on these popular services, and cash in on the most popular Fall glam trends- ‘The Natural Look’ with minimal makeup in natural and earth tones. And for men- MOVEMBER!
Today we are going to talk about three services that are easy to add on, easy to sell, and that provide great return on investment! These services are perfect to add after a manicure or wax treatment. Or to create that total makeover look after a new style and color (or long Movember!)
Add On 1: Brow Shaping
The eyebrows are one of the most important features of the face. They offer balance, frame the eyes, and help improve the face. Well groomed eyebrows are an easy way to look brighter and make the eyes stand out more. “Achieve a fresh look by adding just a drop of makeup,” says Lydia Jordane, founder of Lycon Precision Waxing.
Brow waxing hasn’t lost it’s appeal amidst all of the permanent makeup craze. Many want a more natural look, or have brows that need to be tamed, or simply cleaned up once a month or so. If you offer waxing services, you should also offer brow shaping to every waxing client!
Lycon more recently introduced Lycojet Eye Brow Wax is designed specifically for the face and brow waxing. Similar to the ever popular Lycon Lavender or Desert Rose Hard Waxes, but half the size!
This brow wax can pull hair as short as 1mm, and is super pliable. Lycojet Eye Brow Wax has an extra soothing ingredient, Calendula, known to aid in reducing swelling, redness and skin discomfort. Product usage is approximately 4-8g of wax per eyebrow which means a 500g block can yield 125-163 eyebrow waxes!
Check out or article, “How to Achieve a Perfect Brow” for more application tips and pointers.
Don’t forget to offer brow tinting too. More and more clients who color their hair are requesting brow tinting. Keeping brow services as an inexpensive and quick add-on service will definitely increase your takers and keep them coming back.
Add On 2: Eyelash Extensions
Eyelash extensions definitely give the client a well rested appearance and help your client look perfectly natural. And don’t forget, there are many occupations in which women may want to downplay the makeup but still look professional and feminine, such as fitness instructor, police officer or nursing. And new moms? What a better gift could there be, than to give a little naptime while applying lashes?!
Profitable
Eyelash extension services continue to be one of the most profitable add-on services. 95 percent of clients book their 2nd appointment before leaving- because of the simple fact that they will need a fill in about 3 weeks. On their 2nd appointment, they are sure to be hooked! And this would be a great time to sell products that encourage the longevity of the applications.
Extensions are very profitable. Salons report an average cost per client of around $5, excluding the technician’s time; services range from $125-$250 for 1st application and $40-$60 for fills. And considering that most lash clients are lifetime clients- it is definitely a worthy add-on to your services!
Training
Do you have staff trained to offer this service? Certification runs about $800 for beginner’s course, up to $2700 for much more advanced classes. Extension services appeal to many estheticians who have personally invested in their career and received certification. Many are looking for the right atmosphere and setting, and may bring their established clientele with them.
Add On 3: MOVEMBER Grooming Services!
Movember is here! A little history- Movember (read about the cause) was originated to raise support and awareness of men’s health issues like testicular cancer. Men, on average, die 6 years earlier than women, due to these health issues. The movement encourages men to start clean shaven, and see what a month can bring. So, devoted supporters will grow their facial hair, throughout the month of November in recognition of this worthy cause.
Charitable
Here’s the plan: create a month-long special promotion related to beard and mustache services. Offer a November-only discount on grooming, and donate the discounted portion of the service to the Foundation or a local men’s health charity. Remind your men that -just because your beard is growing, does not mean that you don’t need to look your best! A simple tune up of beard mustache and eyebrows will keep the look more professional and downright dashing.
For tips on brow grooming for men, we love this article, “How to Perfectly Groom Men’s Eyebrows”, found at liveabout.com.
Recommend anti-bump or ingrown hair products from your retail stock for December for those who may return to the sans-beard.
Try these three add on services, and see your new client list expand, and your loyal clients return over and over again.
Find all the products you need for your spa or salon at Vogue Beauty.