Salon Safety Tips To Put Your Client At Ease

Staying Safe- And Helping Your Clients Feel Safe Also

Will you be re-opening soon? If not, how can you market your business now so as to keep your clientele for when your are able to reopen? Here are some ideas, collected from Day Spa Magazine (Read the full article here>)

Staying Safe- And Helping Your Clients Feel Safe Also

Let’s face it, salons and spas have been doing it right for many years, Salon professionals have had their client’s back through seasonal colds and flu, and now COVID-19. Here’s why we can, and should, say that with confidence:

Beauty professionals are licensed and salons are regulated, inspected and have oversight by a state level regulatory body. It’s all there to ensure that the health and safety of everyone in the salon environment and their public customers are protected.
State Boards direct that proper cleaning and disinfection are mandatory at all times—from tools and implements to areas with counter tops, treatment rooms, back bars, reception areas, and styling stations.

Communicating your concern to your client is top priority- How?

Share with your clientele the precautions your salon is taking to do its part in helping to prevent the spread of the coronavirus—during online bookings, on the phone, via text, and in person.
Wash your hands before and after every client, in front of the client if possible. Keep a 60% alcohol-based hand sanitizer at your station. Make sure your salon has tissue, soap, and alcohol-based hand cleansers to encourage healthful habits for your clients as well.
(As a reminder, wash your hands after eating, using the restroom, and after blowing your nose, coughing or sneezing.)
Post signage reminding guests and employees about your hygiene standards such as hand washing, sanitizer, wiping down stations after use, covering coughs, and hands off policies. Shaking hands or giving hugs to your clients and co-workers is not a good idea.

Stay well

Keep YOUR immune system strong—lots of vitamin C, restful sleep, and drink ample water. However, if you—or your client—gets sick, the CDC strongly recommends to stay home.
Offer your clientele a “sickness cancellation policy” and do not penalize clients for cancelling their appointment due to illness. Also, keep your hands “off” and away from your face, as that’s an easy path for transmission.

Practice kindness

Last but not least, don’t resort to ‘mask shaming’, the effort some people make to give their opinion as to whether or not wearing a mask is necessary. When a 6 foot distance cannot be met for service constraint reasons, wearing a mask can ease the anxiety that the wearer might otherwise feel.

Using these ideas will help all of us operate in our ‘new normal’ environment.

Manicure tips that will gain repeat clients

manicure tips

Admittedly, it can be difficult to compete against the corner nail salon with the $10 manicure. How can we encourage clients to give up that cheap mani and pay more for our services? The answer- provide exceptional services that pamper the client and you will gain their loyalty.

7 manicure tips that will set you apart from the average nail salon:

Offer ring cleaning along with the hand treatment. Soak the jewelry in the same bowl as the hand soak throughout the manicure. Allow the client to buff dry with a towel when the service is complete.

  • Add aromatherapy oils to the hand soak- refresh and revitalize with lavender, citrus or bergamot.

  • Use luxuriant cuticle oil and send your client home with a free sample (more on this below) so they can fall in love with it, and return to purchase more!

  • Make chit chat informative- Educate your clients as to why you perform certain procedures like buffing the nails to increase circulation, filing only the tips, etc. You can also suggest noteworthy tips like this one- According to Prevention magazine, taking Biotin helps prevent breakage and increases the thickness of the nail. (read more>)

  • Use only high quality, no odor products.

  • Always use a high quality top coat, not a thin watery (cheap) one. Top coat is the primary defense against chipping.

  • Use crystal files with superfine grit for a chip-free nail edge.

 

Promoting the return manicure

Why should the client come back? If you were in their shoes, what would it take to get you to return? Most of us need incentive, good value and convenience. So, reward your most faithful clients! Use a punch card that gives a free manicure for every 10 purchased, or pre-sell gift cards with the promotion built in. Gift cards are instant revenue for you, and assure repeat customers. Encourage the client to bring a friend with them next time!

When your client brings in a friend, give them an extra punch or a small thank you gift. Cuticle oil, hand lotions and essential oils are the perfect thank you!

Remember, if you give a sample of a product that you carry retail, you will increase your retail sales on the return.

How to make economical (and adorable) give-aways for the manicure client

Your investment is a full sized product that you retail and some cute sample bottles. Decorate with a simple ribbon tie and a business card.

  1. Make your 1-2 oz samples from the full sized product that you retail.

  2. Attach your business card instead of a label so the client can keep it on their fridge. Add the product name to the back of the card.

  3. When the client returns, they have the card as a reminder to buy their own full sized product!

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