6 ways to grow your waxing business - by Lydia Jordane

This article first appeared on Spa Standard an excellent site for continuing education.

Want to grow your salon or spa profits?

Waxing is a high demand, repeat service that is very profitable, with low overhead!  In 2015, IBIS World Reports has valued the hair removal industry revenue at $598.1 million! The projected  growth is 3.0% in 2016. (1)

The key to a successful waxing business is using the right products in conjunction with techniques learned through proper training. By following these tips, your business will grow. As more clients get more areas waxed, they will tell their friends!

Education

To have a thorough understanding of the correct products and the best techniques is the foundation of a superior waxing service. For example, eyebrows and Brazilians are two of the most requested treatments.  They require some more advanced technique training, but it is not difficult at all to master, and become a waxing guru in your own right.  Technicians should provide a skin consultation for new clients to determine the best wax and procedures to apply, and also recommend the appropriate after-care products. Hands-on waxing training, with lots of practice, are the keys to providing the best expert waxing treatments and to keep your clients coming back for more!

Choose the right wax

Have both a strip wax and hard wax on hand. Strip wax is excellent for the larger body areas and a hard wax is best for the more delicate and potentially sensitive areas such as the face, underarms and the bikini zone. Using superior quality waxes, together with the right pre and post waxing lotions during the treatment and the right waxing techniques, are fundamental for a superior waxing service. The waxes you use must be low-temperature, pliable and smooth, remove the shortest hairs as well as fine hairs.  It is important the wax contains ingredients that protect, soothe and hydrate the skin while you wax. The wax should smell delicious and do not create skin redness or irritation. Strip waxes should not leave a sticky residue behind on the skin.

Recommend after-care solutions

Clients will appreciate products that make the waxing process easier and more comfortable. In particular, the  home care before a Brazilian treatment is essential. Before performing the waxing service, explain to clients that the skin in the intimate area tends to be dry, preventing the hair from being easily removed from the root. Explain the solutions available  that can aid in correcting the issues. Also explain the benefits of and how after-care products will allow them to stay smooth longer.

Provide eyebrow and lip services

Adding a speedy eyebrow or lip wax to your service menu is an easy way to grow your business! For example, include a waxing area at your makeup bar to allow for a quick eyebrow wax, especially for walk-ins. Eyebrow and lip areas use the least amount of wax per treatment and can be done quickly.  They are also easy as an add-on to other services a client may be having.

Read “How to Achieve a Perfect Brow” for great suggestions!

Don’t forget about men!

Male waxing continues to grow in popularity as men discover the benefits and comfort of being hair-free.  List your male grooming services separately from other treatments so men feel more comfortable in booking an appointment.  Doing so signifies that male services are the norm, not simply squeezed in. Chests and backs are the more popular waxing offerings for men.  Make sure you choose the right wax for strong and stubborn hair growth that is still very gentle on the skin.  Your technicians need to be properly trained and use the right pre and post waxing lotions, as men can be quite sensitive with their coarse and dense hair growth.

Offer membership pricing

While facials and massages are viewed as luxury services, waxing is seen as a necessity you can’t do without. As clients start waxing and experience the long-term benefits, it quickly becomes a part of their beauty routine that easily fits into most budgets. Membership priced packages give you the profits up-front while providing your clients value for their money.  To increase sign-ups, highlight the cost-savings and extra membership perks on your website, in-store and on social media!

Recommendations:

After-care solutions: Lycon’s Ingrown X-It line

The best wax choice for brow and delicate facial hair: Lycojet Lavender

The perfect wax for male waxing: Manifico!

 

(1) IBIS World Reports; Industry market research; US industry reports (NAICS), Hair loss treatment & removal; Industry outlook; Revenue outlook

 

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